The GovCon Marketing Mix: What High-Growth Companies Are Doing Now
DESCRIPTION
In today’s federal marketplace, how do some government contracting companies grow faster than others? What marketing strategies do they leverage, and how do they justify their marketing spend and measure results? Liz Harr, Partner at Hinge, will provide an overview of the most impactful GovCon marketing strategies, referencing results from Hinge’s annual High-Growth Study. Featured Federal News Network podcaster and B2G social media expert Mark Amtower will delve into practical applications on LinkedIn, measuring ROI, and more.
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Walk away with actionable tips that you can apply immediately including:
- The top three marketing strategies working for high-growth companies
- Preparing your marketing budget and how to prioritize spend
- How to best leverage social media (particularly LinkedIn)
- Tips and tools to measure ROI – and justify – your marketing campaigns
- And more!
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Lunch will be available for in-person attendees.
Agenda:
- 12 p.m. – 12:15 p.m. | In-person/virtual networking
- 12:15 p.m. - 1 p.m. | Speakers Liz Harr and Mark Amtower
- 1 p.m. - 1:30 p.m. | Q&A and PSC updates
- 1:30 p.m. – 2 p.m. | Extra time for speaker Q&A and networking
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SPEAKERS
Mark Amtower, founding partner of Amtower & Company, is a nationally known consultant, speaker, author, and radio host. Known as “Godfather of government marketing,” he is a widely quoted and interviewed consultant, appearing on radio shows nationwide and being quoted in over 100 publications, including the Washington Post, New York Times, Forbes magazine and Investors Business Daily. His books include Government Marketing Best Practices 2.0: What You Need to Know for Accelerated Success, Government Marketing Best Practices (2005) and Amazon best-seller Selling to the Government (2011).
Elizabeth (Liz) Harr, a nationally recognized expert in high-growth marketing, oversees Hinge’s client services. And as the head of the firm’s technology and consulting practices, Liz is also actively involved in developing high-growth strategies for clients and delivering expert advice. She has co-authored three groundbreaking books: The Visible Expert Revolution, Inside the Buyer’s Brain and The Visible Expert. Liz speaks regularly at conferences around the country and is a frequent guest on industry podcasts.
PSC LEADS
Cassie Katz
Vice President, Marketing
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Tomeka B. Scales, Ph.D.
Director, Media Engagement and Communications
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About PSC’s Marketing and Communications Network
Specifically for PSC members who are responsible for company marketing, communications, media relations, and public relations, this group shares information and best practices and discusses the trends and challenges facing our industry. PSC provides the Marketing and Communications Network with a forum for sharing talking points on major issues as they emerge, as well as fact sheets dispelling the common myths surrounding our industry.
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