DESCRIPTION
Join PSC’s first Marketing and Communications Network meeting for 2021, exclusively for PSC members who are responsible for company communications, media relations, public relations, and marketing. This group shares information and best practices and discusses the trends and challenges facing our industry.

Featured Presentation
How do some government contracting companies thrive in a time of extraordinary uncertainty? New research from Hinge, a branding and marketing firm that specializes in professional services, reveals how some firms have grown 3X faster than their peers—despite the unprecedented challenges of the past year.

Join Hinge’s Karl Feldman and Joe Pope as they share key insights from Hinge’s 2021 High Growth Study—the largest study of its kind—and uncover the best business and marketing practices of today’s fastest growing firms. In this webinar, learn about the latest marketplace trends, how COVID-19 changed professional services marketing, and what high-growth firms do differently from their slower growing competitors.

What You’ll Learn:

• The latest trends in professional services marketing
• How COVID-19 has transformed the way firms go to market
• The top challenges facing the professional services marketplace in 2021 and beyond
• Which marketing techniques high-growth firms favor
• How high-growth firms differ from their slower growing peers
  

Agenda
1 p.m.  – Welcome & PSC Updates

• Joe Carden, VP, Membership and Marketing, PSC

1:05 p.m. – High Growth in Hard Times Presentation

• Hinge

1:45 p.m. – Networking Breakout Rooms
2 p.m. – Wrap Up

GUEST SPEAKERS
Karl Feldman
Karl Feldman oversees Hinge’s service delivery. A former entrepreneur, marketer and engineer, Karl is uniquely qualified to lead our account teams, continuing to evolve and improve the value we deliver to our clients. In addition, he advises leaders in A/E/C firms serving government clients on growth and marketing issues. Before joining Hinge, Karl was Director of Marketing at HITT Contracting, a top-50 US-based general contractor with 700 employees and offices nationwide. He has also led marketing operations for national retail, and B2B operations with brands like Herman Miller, Steelcase and Harley Davidson. And at various points in his career, Karl founded and ran several venture capital backed firms.

Joe Pope
Accessible, enthusiastic and entrepreneurial, Joe is always craving for a conversation. It’s a good thing, too. As Hinge’s Director of Business Development, he’s responsible for managing the organization’s pipeline and connecting them to the right people at the right time. Joe brings more than five years of strategic and technical experience in targeted opportunity capture, proposal development, marketing and project management work. A veteran of federal contracting, he has worked directly with a large and diverse list of government agencies. In the past, Joe has been a regular attendee at marketing events, conferences and tradeshows, leveraging these opportunities to help companies network and grow.

PSC LEAD

Cassie Katz
Director, Marketing
Cassie Katz is the Director of Marketing for the Professional Services Council where she is responsible for planning and leading all marketing projects across the organization. Prior to PSC, she was the Washington, DC business development manager for two global public relations agencies. Prior to that, she oversaw the marketing and business development for a boutique multimedia communications agency. She’s worked with a variety of clients including Fortune 500 companies, nonprofits and associations.